Werkshop is an independent Porsche specialist located in my hometown. They have been in business for forty years.
Since management recently shifted, I was tasked to create a potential rebrand for the body shop.
This simple design features an outline of a Porsche 911, a very popular and beloved vehicle model. The vibrant red coloring of the logo evokes the power that comes with owning a Porsche vehicle, only exemplified by the motion line encircling the car. This 360° of coverage is what Werkshop promises when they work on a customer’s Porsche.
In the meantime, however, I was tasked to create extra print advertisement and business cards. Once again, I drew upon the same color scheme as in the proposed logo, just with some minor adjustments to account for the design language of the old branding. I relied heavily upon QR codes to disseminate information, including additional contact info that could not fit on the business cards and print ads.